What happens when change the paradigm of Income - Expenses = Profit and put profit first? The number and the money are the same, but the emotional payout is exponentially greater.
Author Mike Michaelowicz has built, earned, and lost it all, only to rebuilt it again by creating businesses based on the premise that you take care of Profit First. In his series of books, Mike talks honestly about how the loss of his businesses inspired him to re-examine the accepted principal of Income - Expenses = Profit.
Mike made a simple switch: Income - Profit = Expense. That one change changed everything.