In this episode, Andrea Eppolito shares expert tips on leveraging TikTok, Instagram, and Facebook to elevate your floral and event design business. Learn how to tailor your content for each platform, create a consistent brand voice, and engage your audience to position your brand as a leader in the industry. Tune in to discover how to make your social media presence truly shine!
ASK ANDREA:
I have a Tik Tok, Facebook and Instagram. I’ve decided that I want to focus on Floral and Event Design but I’m not sure what to post on these platforms. I am two years in for my business. I took the first year to learn everything about the industry and this year I am tackling how to position my business. Can you help me on what to post on these various platforms because I am stuck!
Starting a business in the event industry is like stepping into a vast, beautifully chaotic world where creativity meets logistics. You've spent the first year learning the ins and outs, and now, two years in, you're ready to establish your brand. You're focusing on floral and event design, which is a fantastic niche with endless possibilities for storytelling and visual expression. But with so many platforms, it can be overwhelming to decide what to post where. Let’s break it down.
First, it’s important to recognize that each platform serves a different purpose and attracts a different audience. You can’t approach TikTok, Facebook, and Instagram in the same way. Let’s dive into what makes each unique and how you can tailor your content accordingly.
1. TikTok: This platform is all about quick, engaging, and authentic content. It’s where you show the behind-the-scenes, the real-life moments, and the creative process that goes into your designs. Think of TikTok as your playground—this is where you get to experiment and let your personality shine.
What to Post:
2. Instagram: Instagram is your digital portfolio. This is where you showcase your best work in the most polished way possible. It’s also a place for storytelling—where you can dive deeper into the narrative behind your designs.
What to Post:
3. Facebook: Facebook is the platform where you can build a community. It’s a place to share longer content, engage in discussions, and reach an audience that values connection and detailed information.
What to Post:
Your brand voice should be consistent across all platforms, even if the content varies. For floral and event design, think about the emotions and experiences you want to evoke. Your content should reflect the luxury, beauty, and meticulous attention to detail that define your work.
Speak directly to your audience with confidence, yet remain approachable. You want to come across as an expert in your field, someone who they can trust to deliver extraordinary experiences.
To keep up with the demands of posting on multiple platforms, consider batching your content. Dedicate a day each week or month to create and schedule your posts. This not only saves time but also ensures that your content remains consistent and aligned with your brand’s message.
Tools like Later, Planoly, or Hootsuite can help you schedule posts across multiple platforms, so you don’t have to worry about it daily.
Remember, social media is not just about posting; it’s about engaging. Respond to comments, interact with other accounts, and stay active within your online community. This will help you build stronger relationships with potential clients and position your brand as a leader in floral and event design.
I hope this gives you a clear path forward. Keep experimenting, keep refining your strategy, and most importantly, keep sharing your passion for design with the world. Your audience is waiting to see the magic you create!
Thanks for tuning in today! If you found this episode helpful, don’t forget to share it with a friend or fellow designer. Until next time, keep celebrating life, luxury, and love.